PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT
نویسندگان
چکیده
منابع مشابه
Brand Engagement and Brand Loyalty
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متن کاملBrand Engagement and Brand Loyalty
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ژورنال
عنوان ژورنال: MIX: JURNAL ILMIAH MANAJEMEN
سال: 2021
ISSN: 2460-5328,2088-1231
DOI: 10.22441/mix.2021.v11i1.007